From consultant to service provider

We are passionate about giving you good advice. But we want more: we want to make you fit for all the relevant components of a market-beating category excellence strategy. That is why we offer elementary and practical consulting services in the areas of purchasing, product range and margin management.

Expert training for purchasing & category excellence

Our training courses are geared towards the specific and current requirements of buyers and category managers for merchandise. As a former Chief Product Officer, Ralf Maurer brings his know-how and negotiating experience from top management to the table.

Effective in-house seminars

Our in-house seminars for purchasing & category excellence are the fastest and most effective way to develop your purchasing & CM teams professionally and personally, to train new skills and tools or to prepare elementary change processes professionally.
We agree the scope and content of the training courses with you in advance.

On site | Online | Hybrid

Free choice of location

German | English

Professional preparation and follow-up

Handouts and additional material

Our in-house training courses

Purchasing advice

Future Workshop Purchasing

Purchasing and category management are growing ever closer together – and that’s a good thing.
Because only a holistic understanding of strategy can really exploit the potential of the product range and purchasing.

Product group strategy

Category Excellence Sprint

The Chief Product / Procurement Officer is becoming increasingly important both operationally and strategically.
Our training prepares ambitious managers to fill these or similar roles successfully and in a value-adding manner.

Product group management

Category management strategy

Sustainable competitive advantages through a market-dominant product range strategy.

Environment, Social and Governance

ESG Procurement Audit

An absolute rarity: in terms of a holistic product range strategy, we familiarize sales staff with the most important category management methods

Supply chain optimization

Supply chain efficiency & resilience

An absolute rarity: in terms of a holistic product range strategy, we familiarize sales staff with the most important category management methods

Strategy consulting

The agile purchasing organization

An absolute rarity: in terms of a holistic product range strategy, we familiarize sales staff with the most important category management methods

The modules in detail

Purchasing & Category Management

More than just basics

In this seminar you will learn:

  • The appropriate category management process (5-8 steps)
  • Efficient purchasing processes
  • Tools for regular product range optimization
  • Basics for the development of product range strategies
  • Basics for modern supplier management
  • Dealing with the most important category KPIs
  • Design of smart product parameters
  • Basic understanding of customer insights
  • Basics for inventory management
  • The correct structure of product data
Modern category management
Category Management

The Category CEO

In this seminar you will learn:

  • Summary of the Category Steps
  • The perfect category review
  • Product range and margin optimization
  • Development of product range strategies
  • Development and expansion of private label strategies
  • Design of smart product parameters
  • ESG standards as an opportunity for product range design
  • Understanding of customer insights
  • Communication with customers and sales
  • The role of inventory management
  • Integration of product data management
The Category CEO
Negotiation training for buyers

Better shopping!

In this seminar you will learn:

  • Theoretical negotiation basics (Harvard vs Schranner model, game theory)
  • Prepare negotiations professionally
  • The negotiating team
  • Basics of supplier management
  • The difference between strategy and tactics
  • Crisis management in negotiations
  • Self-control
  • Confident communication
Negotiation training:
Buy better!
Category management for sales

Conversion booster

In this seminar you will learn:

  • Basics of category management methods
  • Basic principles for important product range KPIs
  • How the product range strategy works
  • Customer Insight: What does our customer really want?
  • Trade offs of customer wishes
  • Best practice with many practical examples
  • Understanding conversion drivers
  • NPS as a strategic management tool
The Converison Booster
Porträtfoto von Ralf Maurer
More information about the training program

Curious?

Then book your free 45-minute initial consultation via video call with Ralf Maurer. An initial consultation usually takes place within less than 48 hours.