The product range is the central value proposition to your customers. This is where the actual attractiveness of your business model is decided, this is where sustainable customer satisfaction is achieved and this is where new growth impulses are created with the help of the right category management consulting. The product range as a star turns your customers into fans.
The product range is the central value proposition to your customers. This is where the actual attractiveness of your business model is decided, this is where sustainable customer satisfaction is achieved and this is where new growth impulses are created with the help of the right category management consulting. The product range as a star turns your customers into fans.
While purchasing “merely” forms the basis for profitability and competitiveness, the product range strategy determines how good your USP really is. In other words, the product range is the starting point for a market-dominant category excellence strategy. Reason enough to focus all your attention on your category management.
As a category management consultancy and specialist for category excellence, it is our fundamental conviction that a sustainably successful retail strategy requires first-class assortment work – starting with the category strategy through to systematic and regular assortment optimization.
To this end, we have developed our Category Excellence Program, which combines all the key elements of a market-beating product range strategy. Depending on the initial situation, you can start with operational quick wins or a category strategy workshop.
Our specialized workshops are ideal for new category impulses. As external experts, we help your teams to gain new insights and structure action plans.
Our SOP program is a real sales and margin booster – because countless earnings potentials lie dormant in the product range:
Once a year, in the wake of M&A or other important changes, every retailer should validate and further develop its category strategy.
Category management without sales does not work. Unfortunately, this is still underestimated in many retail companies. That’s why we dedicate a separate module to the topic of sales & category management:
Modern category teams can be extremely effective and add value to your company. In practice, however, these teams are unfortunately still too isolated and also put together incorrectly. We help you to achieve superior category excellence with the right organization and targeted change management:
© 2025 copyright