Many buying groups continue to find themselves in an uncomfortable sandwich position between suppliers and affiliated retailers. Mutual cherry picking makes it difficult to really exploit the existing economies of scale.
At the same time, entrepreneur-run businesses are struggling to maintain their profitability, perhaps even their long-term competitiveness, in competition with aggressive chain stores and rapidly growing online providers.
We are very familiar with the inner workings of affiliated groups and franchise organizations and are also very familiar with the inner workings of chain store competitors. We support you in securing your key factors: purchasing and marketing power. Locally, we help your partners to differentiate themselves with a customer-centric product range strategy, to win over customers and to grow profitably.
We prepare your teams for the next round of negotiations with practical and highly specialized training sessions.
Staffing category teams is perhaps one of the most difficult challenges for HR: we help in the background thanks to our specialization.
Category management often also means change management. Use Ralf Maurer as a silent or active companion in this success-critical process.
External support is an open secret to success in difficult negotiations. This is the only way to keep control of the process and emotions.
You don’t want to waste any time and need a professional to support you: then I am also available as a temporary manager.
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