Expert training for purchasing & category excellence

Our training courses are geared towards the specific and current requirements of buyers and category managers for merchandise. With us, training is a matter for the boss: as a former Chief Product Officer, Ralf Maurer brings his know-how and negotiating experience from top management to the table.

Expert training for purchasing & category excellence

Our training courses are geared towards the specific and current requirements of buyers and category managers for merchandise. With us, training is a matter for the boss: as a former Chief Product Officer, Ralf Maurer brings his know-how and negotiating experience from top management to the table.

Effective in-house seminars for purchasing & category excellence

Our in-house seminars for Purchasing & Category Excellence are the fastest and probably most effective way to develop entire teams, train them for new tasks and situations and, above all, for success-critical change processes. We agree the scope and content of the training courses with you in detail in advance on the basis of a brief potential analysis.

The Modern Category Manager

From buyer to category manager. The roles of purchasing and category management have become increasingly intertwined in retail & distribution in recent years. Today, modern category teams bring together a wide variety of roles and skills:

  • Product and delivery know-how
  • Purchasing skills
  • Precise understanding of the customer (customer insights)
  • Commercial thinking in a wide range of KPIs
  • Data analysis
  • Digitization & product data management

In this team, the modern Category Manager coordinates all functions for the success and profitable growth of his product groups. We will show you what is required for this and how you can improve and develop in your existing role.

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Negotiation training

As specialists in purchasing & category excellence, we deliberately focus on the negotiating perspective of buyers. With numerous case studies and a wide variety of negotiation situations, we prepare you for the successful conduct of complex negotiations with strategic suppliers.

But it’s not just about the WHAT, negotiations are just as much about the HOW, i.e. the way you communicate. Ralf Maurer will therefore be supported in this seminar by our communications expert Sylvia Ostermann.

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Supplier management

Suppliers have long since stopped coming through the supplier entrance. On the contrary, in many industries, strategic suppliers form the backbone for the sustainable success of retailers and distributors.

We have divided the seminar into two different, complementary modules:

a) Objectives, content and key figures

In this module, we teach the modern basics of systematic supplier evaluation as well as strategic issues relating to supplier concentration.

b) Shopping training:

In this session, we will use numerous case studies to train your ability to successfully prepare, conduct and conclude supplier negotiations.

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