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Expert training for purchasing & category management

Our training courses are geared towards the specific and current requirements of buyers and category managers for merchandise. As a former Chief Product Officer, Ralf Maurer brings his know-how and negotiating experience from top management to the table.

  • Over 15 years of C-level experience in purchasing and category management
  • Practical and effective training
  • Practicing on real case studies
Expert training for purchasing & category management

Our training courses are geared towards the specific and current requirements of buyers and category managers for merchandise. As a former Chief Product Officer, Ralf Maurer brings his know-how and negotiating experience from top management to the table.

  • Over 15 years of C-level experience in purchasing and category management
  • Practical and effective training
  • Practicing on real case studies
Training offers

Effective in-house seminars

Our in-house seminars for purchasing & category excellence are the fastest and most effective way to develop your purchasing & CM teams professionally and personally, to train new skills and tools or to prepare elementary change processes professionally.
We agree the scope and content of the training courses with you in advance.

On-site | online | hybrid
Free choice of location
German | English
Professional preparation and follow-up
Handouts and additional material

  • Technical expertise and methodological know-how
  • Valuable and practical examples
  • Content tailored to your organization
  • Benefit from best practice
  • Interactive & communicative
  • Team Building

Our in-house training courses

Futuristic Technology Retail Warehouse: Worker Doing Inventory Walks when Digitalization Process Analyzes Goods, Cardboard Boxes, Products with Delivery Infographics in Logistics, Distribution Center

Purchasing & Category Management

Purchasing 4.0

  • Scope: 2 days
  • Ideal number of participants: 8-10
  • Trainer: Ralf Maurer

This is how purchasing works today.
We familiarize your teams with modern purchasing tools, agile methods, category & innovation management

Meeting, training and planning with a CEO, manager or leader and his team in the boardroom. Collaboration, workshop and presentation with a business man and staff talking about vision and mission

Category Management

The Category CEO

  • Scope: 2-3 days
  • Ideal number of participants: 6-8
  • Trainer: Ralf Maurer

The Chief Product / Procurement Officer is becoming increasingly important both operationally and strategically.
Our training prepares ambitious managers to fill these or similar roles successfully and in a value-adding manner.

Group Of Business People Having Board Meeting Around Glass Table With CEO.

Negotiation training for buyers

Better shopping

  • Scope: 2 days
  • Ideal number of participants: 6-10
  • Trainer: Ralf Maurer + network partners

Purchasing is not sales – and that is why we do not offer general negotiation training.
Our training is tailored specifically to the needs of buyers.

Manager using digital tablet on blurred store as background

Category management for sales

Conversion Booster

  • Scope: 1 week
  • Ideal number of participants: 10-15
  • Trainer: Ralf Maurer

An absolute rarity: In terms of a holistic product range strategy, we familiarize sales staff with the most important category management methods.

The modules in detail

Purchasing & Category Management

Purchasing 4.0

  • 2 days classroom training
  • Target group: Employees in purchasing or category management - Project managers
  • Objectives: Development of must-have skills for purchasing and product range management
  • Individual modules can be customized on request

In this seminar you will learn:

  • The appropriate category management process (5-8 steps)
  • Efficient purchasing processes
  • Tools for regular product range optimization
  • Basics for the development of product range strategies
  • Basics for modern supplier management
  • Dealing with the most important category KPIs
  • Design of smart product parameters
  • Basic understanding of customer insights
  • Basics for inventory management
  • The correct structure of product data
  • The role of ESG and innovation management
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Purchasing & Category Management

Category Management

The Category CEO

  • 2-3 days classroom training
  • Target group: Executives in purchasing & category management - Project and transformation managers
  • Objective: Further development of managers in purchasing & category management
  • Individual modules can be customized on request

In this seminar you will learn:

  • Summary of the Category Steps
  • The perfect category review
  • Product range and margin optimization
  • Development of product range strategies
  • Development and expansion of private label strategies
  • Design of smart product parameters
  • ESG standards as an opportunity for product range design
  • Understanding of customer insights
  • Communication with customers and sales
  • The role of inventory management
  • Integration of product data management
Request documents

The Category CEO

Negotiation training for buyers

Better shopping!

  • 2 days classroom training
  • Target group: Buyers and purchasing managers
  • Objective: Improve negotiation skills from the buyer's perspective
  • The modules can be customized on request

In this seminar you will learn:

  • Theoretical negotiation basics (Harvard vs Schranner model, game theory)
  • Prepare negotiations professionally
  • The negotiating team
  • Basics of supplier management
  • The difference between strategy and tactics
  • Crisis management in negotiations
  • Self-control
  • Confident communication
Request documents

Negotiation training:
Buy better!

Category management for sales

Conversion booster

  • 1 week of workshops, interviews, training sessions
  • Target group: Sales staff (key account, office staff, branches)
  • Creating an understanding of a customer-oriented product range strategy (the product range is the star)
  • The modules can be customized on request

In this seminar you will learn:

  • Basics of category management methods
  • Basic principles for important product range KPIs
  • How the product range strategy works
  • Customer Insight: What does our customer really want?
  • Trade offs of customer wishes
  • Best practice with many practical examples
  • Understanding conversion drivers
  • NPS as a strategic management tool
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The Converison Booster

Porträtfoto von Ralf Maurer
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