Expert training for purchasing & category excellence

Our training courses are geared towards the specific and current requirements of buyers and category managers for merchandise. As a former Chief Product Officer, Ralf Maurer brings his know-how and negotiating experience from top management to the table.

Expert training for purchasing & category excellence

Our training courses are geared towards the specific and current requirements of buyers and category managers for merchandise. As a former Chief Product Officer, Ralf Maurer brings his know-how and negotiating experience from top management to the table.

Effective in-house seminars

Our in-house seminars for purchasing & category excellence are the fastest and most effective way to develop your purchasing & CM teams professionally and personally, to train new skills and tools or to prepare elementary change processes professionally.
We agree the scope and content of the training courses with you in advance.

On site | Online | Hybrid

Free choice of location

German | English

Professional preparation and follow-up

Handouts and additional material

Our in-house training courses

Purchasing & Category Management

More than just basics

Purchasing and category management are growing ever closer together – and that’s a good thing.
Because only a holistic understanding of strategy can really exploit the potential of the product range and purchasing.

Category Management

The Category CEO

The Chief Product / Procurement Officer is becoming increasingly important both operationally and strategically.
Our training prepares ambitious managers to fill these or similar roles successfully and in a value-adding manner.

Negotiation training for buyers

Better shopping

Purchasing is not sales – and that is why we do not offer general negotiation training.
Our training is tailored specifically to the needs of buyers.

Category management for sales

Conversion Booster

An absolute rarity: in terms of a holistic product range strategy, we familiarize sales staff with the most important category management methods

The modules in detail

Purchasing & Category Management

More than just basics

In this seminar you will learn:

  • The appropriate category management process (5-8 steps)
  • Efficient purchasing processes
  • Tools for regular product range optimization
  • Basics for the development of product range strategies
  • Basics for modern supplier management
  • Dealing with the most important category KPIs
  • Design of smart product parameters
  • Basic understanding of customer insights
  • Basics for inventory management
  • The correct structure of product data
Modern category management
Category Management

The Category CEO

In this seminar you will learn:

  • Summary of the Category Steps
  • The perfect category review
  • Product range and margin optimization
  • Development of product range strategies
  • Development and expansion of private label strategies
  • Design of smart product parameters
  • ESG standards as an opportunity for product range design
  • Understanding of customer insights
  • Communication with customers and sales
  • The role of inventory management
  • Integration of product data management
The Category CEO
Negotiation training for buyers

Better shopping!

In this seminar you will learn:

  • Theoretical negotiation basics (Harvard vs Schranner model, game theory)
  • Prepare negotiations professionally
  • The negotiating team
  • Basics of supplier management
  • The difference between strategy and tactics
  • Crisis management in negotiations
  • Self-control
  • Confident communication
Negotiation training:
Buy better!
Category management for sales

Conversion booster

In this seminar you will learn:

  • Basics of category management methods
  • Basic principles for important product range KPIs
  • How the product range strategy works
  • Customer Insight: What does our customer really want?
  • Trade offs of customer wishes
  • Best practice with many practical examples
  • Understanding conversion drivers
  • NPS as a strategic management tool
The Converison Booster
Porträtfoto von Ralf Maurer
More information about the training program

Curious?

Then book your free 45-minute initial consultation via video call with Ralf Maurer. An initial consultation usually takes place within less than 48 hours.