With first-class purchasing & category excellence, we increase margins, optimize inventories, improve cash flow and create real negotiating power.
On average, our customers see
+2 %P Margin increase
-5 % cost reduction











Many purchasing organizations have enormous potential – but the reality shows that processes, product ranges and margins are not optimally aligned. The result is missed opportunities and falling profits.
A lack of data control and unused negotiating power leaves your profitability to chance, while rising costs eat away at profits.
Isolated departments and outdated tools lead to slow decision-making. If purchasing and sales do not work hand in hand, your added value remains far below potential.
Incorrect forecasts and excess stock place an unnecessary burden on liquidity. The result is a dangerous cycle of expensive markdowns and a lack of availability of goods.
At Wertify, we turn purchasing into a strategic lever for higher margins and more negotiating power. With clear category strategies, precise analyses and practical implementation, we support medium-sized companies in reducing complexity, professionalizing supplier management and achieving measurable, scalable results.
At Wertify, we turn purchasing into a strategic lever for higher margins and more negotiating power. With clear category strategies, precise analyses and practical implementation, we support medium-sized companies in reducing complexity, professionalizing supplier management and achieving measurable, scalable results.
We optimize product ranges, purchasing conditions and margins. Through SKU streamlining and modern category management structures, we reduce complexity and sustainably increase your profits.
We strengthen your position through precise supplier mapping and the targeted reduction of dependencies. This is how we transform your purchasing into a proactive value driver with measurable success.
No more dead capital: Our pragmatic tools ensure the ideal fine-tuning of your stock levels for maximum availability of goods with minimum capital commitment, even in volatile times.
The basis for modern trading: We use AI-powered analytics and automated dashboards to identify hidden margin eaters and turn your data into real decision-making advantages.
Get to know our approach – in a 45-minute video call with Ralf Maurer, we analyze your current purchasing and product range structure and discuss specific goals.
We analyze data, processes and purchasing structures to clearly quantify opportunities: Where are the hidden savings and margin points? Which product groups hold potential?
Together, we prioritize measures and implement them directly – pragmatically, measurably and with immediate added value for your purchasing results.
From strategy to implementation: we deliver practical solutions that deliver immediate results.
Practice-oriented purchasing excellence with visible effects on margins and costs within a few weeks.
Medium-sized companies and retail organizations that want to sustainably improve their purchasing results.
We analyze your purchasing and category structure, develop clear strategies and implement them in a practical manner – from product range and margin optimization to supplier management and inventory efficiency.
Visible performance improvements – typically +2%P margin, 5% cost reduction and significantly better negotiation results.
We empower your teams through effective, practice-oriented training with measurable performance improvements.
Purchasing & Category Management teams who want to expand their skills and apply modern methods in practice.
We offer individual training modules based on our Excellence Framework – practice-oriented, data-based and precisely tailored to your product groups in order to lead your teams to sustainable success.
Sustainable skills development, more personal responsibility and measurable performance improvement in day-to-day business.
How we convert purchasing potential into measurable business results.
Rising purchase prices and inefficient product range management led to pressure on margins. We solved this problem by implementing a structured category management system and digitalized purchasing processes.
Percentage point margin
Acquisition costs
Decision cycles
Savings in the first year
Negotiating position
Decision cycles
Typical buy & build: Calculated purchasing synergies could not be realized. By bundling products and brands, we were able to harmonize country-specific prices and achieve savings.
Savings
Purchase prices
Supplier contracts
Leading medium-sized companies rely on Wertify to sustainably improve their purchasing, product range and margins.
Margin management is perhaps the supreme discipline when it comes to sustainable profit improvement. Ralf is extremely successful in margin management because he effectively interlinks the relevant topics such as product range, purchasing, inventory and sales.
Ralf is an experienced CPO and change manager who was able to achieve rapid purchasing and savings effects for us in the very complex healthcare industry.
As a proven trade professional, Ralf Maurer was incredibly quick to identify earnings potential for the BPW Aftermarket Group. His professional conduct of negotiations with strategic suppliers deserves special mention.
Arrange a free 45-minute consultation with Ralf Maurer to find out how we can support you with optimization. You can reach us directly by e-mail or telephone.
Then book your free 45-minute initial consultation via video call with Ralf Maurer. An initial consultation usually takes place within less than 48 hours.