Specialists for purchasing, margin & category management

We improve margins, performance and competitiveness for retail, e-commerce and multi-channel.

Ralf Maurer,
Managing Partner

Benefit from 30 years of management experience in international trading and service companies

Our guiding principle

The product range is the star

If all the elements of modern category management work well together, rapid improvements in results and profitable growth are guaranteed.

We help you to effectively and sustainably improve your structures, capabilities and processes for purchasing, pricing, product range, margin and inventory management.

The problem

Margin and earnings potential stifled in day-to-day business

Purchasing synergies fizzle out, category strategies are diluted and discount campaigns put pressure on margins. Overstocks and gaps in supply are a constant source of annoyance. Purchasing and sales do not work together effectively and the corresponding product data is missing for customer-oriented digitalization.

Main cause: Complex individual optimizations that hinder each other instead of a holistic category excellence strategy.

Our guiding principle

Category excellence as part of the corporate strategy

Our specialization in the areas of purchasing, pricing, product range and margin management makes us experts in our field. We have understood that all areas must be well coordinated and form part of the corporate strategy. We break down silo thinking, improve important skills in purchasing and category management and develop solutions that can be implemented effectively throughout the entire company.

Our services

Effective improvements in results

With our individual service modules, we make you even more successful – sometimes a short potential analysis or a moderated results workshop is enough. Or I can accompany your transformation as a professional sparring partner and train your teams in first-class tools for purchasing & category management.

Potential analysis

Accurate and risk-free: Within just 3-5 days, we identify hidden potential for improvement and results with the help of analysis tools developed in-house. The perfect location. 

The analysis focuses on sales and margin potential through the optimization of purchasing, category management and sales. At the same time, we discuss additional strategic and organizational potential with you. 

Workshops & consulting

Individual consulting projects are essential. Nevertheless, we try to work through as many topics as possible in advance through structured workshops. This is effective and cost-saving and is almost always worthwhile in the run-up to potential consulting projects.

Based on our own system and my extensive practical experience, we develop effective action plans with just a few workshops.

Training for category excellence

Sustainability is everything. We want you to be successful in the long term and, unlike many other consulting companies, we have therefore developed our own training modules.

These training modules are based on our benchmark for category excellence and teach state-of-the-art purchasing and category management methods.

A special feature: we also train sales staff with the basic knowledge for category management.

Business sparring

Sparring is perhaps the supreme discipline in consulting and is ideally suited to medium and long-term transformation processes. In this way, you can ensure the success of critical change projects with just a few consultant days per month.

Thanks to my top management expertise, I am able to accompany even complex and conflictual situations professionally and unerringly with a steady hand.

Our main topics

The range is the star!

This principle characterizes our thoughts and actions for the benefit of your sustainable success.

In the short, medium and long term, the right product range strategy and the consistent alignment of all service elements with the defined strategy will determine your profitability, growth and competitiveness.


Other companies show that they are well advised by us

Cooperation process

Three simple steps to collaboration


Strategy meeting with
Ralf Maurer

In a 45-minute video call, we discuss possible solutions for your current problem.


Earnings potential

We use structured work stores and standardized analysis tools to outline existing earnings potential.


Start of the first value sprints

Based on the existing earnings potential, you decide on the action plan and offer – and we get started.

Porträtfoto von Ralf Maurer

Curious about an initial assessment of your potential?

Then book your free 45-minute initial consultation via video call with Ralf Maurer. An initial consultation usually takes place within less than 48 hours.