Professional margin optimization and margin management are perhaps the most complex disciplines in day-to-day operations – defining the right target figure alone is not easy, as many different factors influence your margin. There is also a need for clear responsibilities between purchasing, sales and pricing.
Professional margin optimization and margin management are perhaps the most complex disciplines in day-to-day operations – defining the right target figure alone is not easy, as many different factors influence your margin. There is also a need for clear responsibilities between purchasing, sales and pricing.
Good margin management therefore starts with a deep understanding of the business model (not as obvious as it sounds) and an even better understanding of the interdependencies. In practice, cause and effect are repeatedly blurred – with fatal consequences due to faulty programs of measures.
With a wealth of experience and expertise in purchasing, product range management, sales, margin and inventory management, we work with you to develop your individual margin model and make your organization fit to master the tools in day-to-day business.
Depending on the business model, we place particular emphasis on profit-oriented product range and customer value management.
One of our “favorite modules” because it is extremely effective: We are very familiar with the various margin levers and know how to optimize them holistically (that’s the secret) in the short and medium term:
Who actually takes care of the margin? Actually, the answer should be: All customer-facing areas. In reality, however, this is not so easy to organize and requires systemic support:
Product range decisions are also always price decisions. We experience time and again that the operational pricing measures do not harmonize with the adopted category strategies. This costs margins, sales and customer satisfaction. That’s why we have pricing specialists on board who harmonize your product ranges with the category strategy.
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